Campaign Against Living Miserably (CALM), a UK-based mental health charity, supports thousands of people facing mental health challenges. They required a design for their Facebook fundraising campaign.

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For this concept, I wanted to follow current trends in run clubs and their aesthetic. I created a logo that complemented the existing CALM branding while giving the challenge its own distinct identity. Additionally, I produced a range of supporting graphics for participants, along with promotional posts to be shared across Meta users’ feeds.